Retail Video Production
Creating videos for use by retail stores requires a careful balance between explanation and brevity. If a video is too short, it’ll seem too much like an ad and is likely to be ignored by shoppers. On the other hand, if it’s too long, people will move on once they tire of the video. Therefore, the best subjects for these videos require a bit of explanation, but not a huge amount.
Good uses of retail video include product use demonstrations, product introductions, event announcements, in-store promotions, and similar topics. Well-done videos put shoppers (both online and in-store) in the mood to buy the featured items.