Retail Video Production

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Retail Video Production

Creating videos for use by retail stores requires a careful balance between explanation and brevity. If a video is too short, it’ll seem too much like an ad and is likely to be ignored by shoppers. On the other hand, if it’s too long, people will move on once they tire of the video. Therefore, the best subjects for these videos require a bit of explanation, but not a huge amount.

Good uses of retail video include product use demonstrations, product introductions, event announcements, in-store promotions, and similar topics. Well-done videos put shoppers (both online and in-store) in the mood to buy the featured items.

Here are some quick tips for making good retail videos:

With these tips, you can produce retail videos that will catch people's attention and increase their interest in the item or event you feature. Your brand will become more memorable as well.


After using 90 Seconds for our videos, we would never do it any other way.


Retail Videos Created on 90 Seconds

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90 Seconds – The world’s leading cloud video production platform

90 Seconds is the world’s leading cloud video production platform, allowing brands to purchase, plan, shoot, edit and review video anywhere in the world, online and on mobile.

90 Seconds – The world’s leading cloud video production platform

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