“How To” videos are all the rage these days. If you have a question about any subject, there’s probably a great “how to” video available online. Unfortunately, there are also many terrible “how to” videos. You’ve probably witnessed a few yourself. Sometimes the video is grainy, sometimes the narrative is too loud, and sometimes you just don’t learn anything new from the demonstration. If you’re planning to jump into the world of “how to” videos, you’ll need to know what you’re doing. After all, there’s no faster way to turn off your audience than with a poor quality video that effectively wastes their time. To grab your viewers’ attention (and keep it), you’ll need to follow these tips.
Even if you consider yourself an expert on the subject, it never hurts to research your "how to" topic first. Look at other people's "how to" videos, and read articles with tips. You'll likely find new ideas you'll want to include in your own video. Remember: you can never prepare too much.
You should never just "wing" a "how to" video. There are too many things that can go wrong, and your audience likely won't find them amusing. They're coming to you for guidance on a particular subject, and you need to deliver great results. Take a little time to write a great script, read it to yourself a couple of times to make sure it flows well, and edit as necessary.
All too often, it's impossible to see what's happening throughout a video. As you're shooting and editing, make sure each shot is clear. It's better to have shots that are a little too long than ones that are too short if you want to keep your viewers' interest.
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