Think about the last car commercial you saw on television. Even if you’re completely happy with your current car, you probably couldn’t help but notice how amazing that brand new model looked. How shiny it was. You probably pictured yourself behind the drivers seat, letting the wind blow through your hair on the open road – you couldn’t help it, could you? That is the power of automotive industry video production in a nutshell. Remember that when it comes to things like cars, you’re not just selling a product – you’re selling an experience. You want to always make sure that the model in the video looks its absolute best because people need to be able to project themselves into the commercial in stunning detail. The video needs to be immersive to get people in the right mood to commit to such a significant purchase. To that end, automotive industry video production is less about the product itself and more about the lifestyle you’re trying to create.
They say that you can only make one first impression, so you'd better work hard to make it a good one. One of the keys to successful car videos is lighting - that baby needs to look as pristine in the video as it did when it rolled off the line at the factory. Use overhead lighting to really make that car sparkle.
Another great way to make sure your automotive videos look their best is to use a healthy mix of panning and gliding shots. Using a dolly for smooth gliding will really help capture every element of the model you're featuring, allowing your viewers to experience it in stunning detail.
One of the most important elements to ANY video are the action shots. In terms of the automotive industry, this means using the outdoors as your most valuable asset. Get your car out there on the road and shoot it in real-world environments. Not only will you be able to show off a car's best assets in a variety of contexts, but it will help people picture themselves driving that car much easier.
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