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Why consider video production for job listings? The reason is simple—because a dynamic and informative video will attract top-tier talent to your workplace. To maintain a high-level of professionalism, you need to make certain the video productions come out flawless.
No need to put on a comedy show to invite candidates to apply for job openings. Keep the content relevant and prepare a script beforehand instead of winging it on camera. Point out the qualifications required and the type of candidate you are searching for. Don’t use too many props since that will look as if you’re trying too hard. Relying on catchphrases and “salesy” talk will also be a turnoff.
Take the time to choose the best setting for the job listing production piece. The area should be clean with a very basic background. Check out the lighting and make sure the subject looks natural on film. Reduce background noise too since this will affect audio quality.
Visual aids added into a job listing video production can make the information being shared on camera easier to digest. The visual aids can be placed at the end of each video section to summarize the points that was touched upon in the previous segment. The images can also work as prompts to give applicants information on how they should proceed with the application process.
A job listing video isn’t likely to play perfectly after a single take. If anything isn’t working after a take, make the necessary adjustments to the shot. The background or lighting may need adjusting or the camera angle seems off. Also, take the time to edit the video in your preferred software program until the final cut is perfect.
Remember to keep job listing videos brief to increase viewership. Productions longer than five minutes aren’t likely to be watched. Ask for feedback on your video to get opinions on what works in the video and what doesn’t.
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