Community Video Production

Tips for Creating Community Videos

• Keep your audience in mind

  When filming an area with which you're intimately familiar, it can sometimes be easy to gloss over businesses and geographical features that have just become part of the background over the years. You may want to enlist the help of someone who isn't from the area (or who has some of the same characteristics as your target audience) to ensure you're doing all you can to highlight your community's most positive attributes.

• Utilize sophisticated techniques

  Community video productions can sometimes generate a "local access TV" feel – whether through poor scripting, cheap equipment, or a series of static shots that don’t add much excitement. By utilizing filming techniques that go a bit beyond point-and-zoom, purchasing or renting higher-quality equipment, and ensuring your speakers and actors are familiar with any scripted dialogue, you’ll be able to give your community-based video a much more professional treatment.

• Stay focused and on topic

  For newcomers, it can be easy to focus on one or two landmark features of a new location; but as a community resident, you may find yourself feeling more scattered in your desire to show off just about everything that holds meaning to you. Whether you’re shooting a tourism ad or a documentary, it’s important to outline your focus(es) well before filming so that you don’t leave your audience feeling as though they’ve just been bombarded with random information or images without much cohesion.

For our first project the reception we've had from our technical audience has been amazing. A testement to quality first and foremost with 90 Seconds!

Microsoft Belgium