Valentyna Melnyk- Big Issues in Business

Massey University’s Valentyna Melnyk discusses the success rate of loyalty programmes.

What makes them more likely to be have a positive effect on customer loyalty?

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Customer loyalty is in decline, and the research shows that most loyalty programmes are not successful. So what can businesses do to help turn their programmes around?

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Measuring the Return on Marketing Investment: ‪‬

Political Risk: ‪‬ 

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