Massey University’s Valentyna Melnyk discusses the success rate of loyalty programmes.
What makes them more likely to be have a positive effect on customer loyalty?
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Customer loyalty is in decline, and the research shows that most loyalty programmes are not successful. So what can businesses do to help turn their programmes around?
Find out more about Massey University’s Business School: www.massey.ac.nz/business
Find out more about Associate Professor Valentyna Melnyk: http://bit.ly/1JeT892
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Entrepreneurship and Innovation: http://bit.ly/1vLxm6O
Measuring the Return on Marketing Investment: http://bit.ly/1Bx6HxI
Political Risk: http://bit.ly/1sasqsH
The Living Wage: http://bit.ly/1yz4UST
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